MerkurXTIP, a leading sports betting and gaming operator in Serbia and a member of the German-based Gauselmann family, enters into the world of esports betting through a partnership with Oddin.gg.

As a part of the Merkur Group, MerkurXTIP is committed to providing its customers with a seamless, enjoyable, and innovative multichannel experience. With its strategic entry into the esports market, the operator not only strengthens its position in the industry but also expands its offerings to meet the surging demand for esports betting.

Oddin.gg is the premier B2B provider for operators seeking to integrate cutting-edge esports solutions. By leveraging Oddin.gg's technology, MerkurXTIP will offer its customers an outstanding esports betting experience with a wide range of markets and competitive odds.

Marek Suchar, Co-founder & Managing Director, Partnerships, at Oddin.gg, says: “We are delighted to extend a warm welcome to MerkurXTIP as they become a part of the Oddin.gg family. The fusion of their extensive knowledge in the sports betting industry and our state-of-the-art esports solutions is poised to generate a great synergy, fostering success for both organizations.”

Nenad Aleksic, Head of Online, at MerkurXTIP, comments: “As we continue to innovate and expand our offerings, entering the esports betting market is a natural progression for MerkurXTIP. By partnering with Oddin.gg, we can provide our customers with an exciting way of betting on their favorite esports events. We are confident that this collaboration will be a great success."

ABOUT ODDIN.GG

Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners through its end-to-end esports betting ecosystem. Oddin.gg’s partners can take advantage of its multi-award winning esports odds feed, risk management, iFrame solution, widgets, 24/7 content, and marketing services.

The company maximizes its partners’ profitability by combining machine learning algorithms with advanced data science. Oddin.gg powers solutions for Betway, Yolo Group, LOOT.BET, Aspire Global, Altenar, Softswiss, and many more sportsbook and platform providers on a global scale.

ABOUT MERKURXTIP

MerkurXtip is one of Serbia’s leading sport betting and gaming operators both offline and online and a member of German-based Gauselmann family. The company Pionir Internacional Ltd, the origins of which date back to 1991 is one of the leaders in the land-based gaming and betting industry. So far, we have proven to be one of the best in Serbia.

In 2017, we entered a partnership with Merkur Gaming International, and in 2021 launched the new MerkurXtip brand. Our focus is to offer our customers and employees a smooth, fun and innovative multichannel experience. Our mission is therefore to offer the best responsible gaming experience, geared to regulated online markets, while leveraging our technology and a local land-based or affiliate network.

Learn more at: merkurxtip.rs.